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|related    = [[Minor characters#The President's wife|Wife]]
|related    = [[Minor characters#The President's wife|Wife]]
|height    = 1.9 cm (0.75 inches)
|height    = 1.9 cm (0.75 inches)
|actor      = Kazumi Totaka ({{p2}}{{cite web|https://web.archive.org/web/20221206024347/https://www.nintendo.co.jp/nom/0405/1_2/index.html|Development staff interview for ''Pikmin 2''|Wayback Machine}}, {{P3d}}{{cite web|https://www.pikminwiki.com/Credits#Pikmin_3_Deluxe|Credits sequence for ''Pikmin 3 Deluxe''|Pikipedia}})
|firstgame  = {{p2}}
|firstgame  = {{p2}}
|latestgame = {{p3d}}
|latestgame = {{p4}} (cameo)
}}
}}
'''The President''' ({{j|社長|Shachō}}) is the owner or co-owner of [[Hocotate Freight]], and a playable character in {{p2}}.
'''The President''' ({{j|社長|Shachō}}) is the owner or co-owner of [[Hocotate Freight]], and a playable character in {{p2}}. He also plays a minor role in {{p3d}} during the [[Olimar's Comeback]] side stories. In {{p4}}, he is depicted in Olimar's logs and Louie's logs.


Although the President was not seen until ''Pikmin 2'', he was alluded to by Olimar in his [[Olimar's voyage log|daily journal entries]] in [[Pikmin (game)|the first game]]. His name is not known, since he's only ever referred to as "the President", or "the President of Hocotate Freight", and the only known family member is his [[Minor characters#The President's wife|wife]], who occasionally sends [[Mail|messages]] to him.
Although the President was not seen until ''Pikmin 2'', he was alluded to by Olimar in his [[Olimar's voyage log|daily journal entries]] in [[Pikmin (game)|the first game]]. The only known family member is his [[Minor characters#The President's wife|wife]], who occasionally sends [[Mail|messages]] to him.


==Biography==
==Biography==
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At an unknown point after the events of ''Pikmin 2'', the President squandered his newfound fortune on a failed business venture, consequently ordering Olimar and Louie to collect more treasure from PNF-404 to pay off Hocotate Freight's debts once again. He does not appear in person, having supposedly gone on vacation.
At an unknown point after the events of ''Pikmin 2'', the President squandered his newfound fortune on a failed business venture, consequently ordering Olimar and Louie to collect more treasure from PNF-404 to pay off Hocotate Freight's debts once again. He does not appear in person, having supposedly gone on vacation.


In {{p3d}}, the President plays a minor role in the [[Side Stories]] mode. In it, he demands Olimar and Louie go back to PNF-404 at once to retrieve the Hocotate ship they had abandoned following the former's rescue from the Plasm Wraith. While not appearing directly, his correspondence provides hints for the player in the day select and loading screens, and will also comment on the player's final score at the end of each level.
===In ''Pikmin 3'' Deluxe===
In {{p3d}}, the President plays a minor role in the [[Side Stories]] mode. In it, following Olimar's rescue from the Plasm Wraith, he and Louie inform the President that they abandoned the Hocotate ship. Furiously, the President demands that they go back to PNF-404 to retrieve it. While not appearing directly, his correspondence provides hints for the player in the day select and loading screens, and will also comment on the player's final score at the end of each level.


==Traits and abilities==
==Traits and abilities==
[[File:Normal president1.jpg|thumb|200px|right|The President, shocked.]]
[[File:Hocotate President Shocked.png|thumb|200px|The President, determined to save Louie.]]
The President displays many of the same abilities of Olimar and Louie. His [[spacesuit]] consists of the suit he wore while on Hocotate (or one that looks identical), a helmet, and white gloves. His life-support backpack is also yellow, and his antenna bears the same blue light as Louie's. His [[whistle]] sounds more like a car horn than a regular whistle.
The President displays many of the same abilities of Olimar and Louie. His [[spacesuit]] consists of the suit he wore while on Hocotate (or one that looks identical), a helmet, and white gloves. His life-support backpack is also yellow, and his antenna bears the same blue light as Louie's. His [[whistle]] sounds more like a car horn than a regular whistle.
===Significance===
===Significance===
The President is the the main source of [[mail]] in ''[[Pikmin 2]]'' before the debt has been paid off, his news getting worse as he finds out that the lending agency he actually used was the All-Devouring Black Hole Loan Sharks, as opposed to Happy Hocotate Savings and Loan, and goes into hiding.
The President is the main source of [[mail]] in ''[[Pikmin 2]]'' before the debt has been paid off, his news getting worse as he finds out that the lending agency he actually used was the All-Devouring Black Hole Loan Sharks, as opposed to Happy Hocotate Savings and Loan, and goes into hiding.


After the debt is erased, Louie is left behind on the planet, and the President goes to help Olimar find him (albeit with the intent of collecting the planet's remaining treasure). When switching to him while playing after that, he calls himself "shacho", which is Japanese for "company president" (although it's commonly mistaken as "Schyaco", "Syecho", etc.). He becomes a playable character from then on, and permanently takes Louie's place as a [[leader|Pikmin leader]]. His wife says in some pieces of mail that she is "the REAL boss" of the company.{{cite quote|Your notification report was wrong again. How many times do I have to correct you? It's because of behavior like this that I, the REAL boss, have to work so hard.|The President's wife|a [[Mail|letter]]}} It is currently not known if she says that as an insult, if she is in fact the real boss, or a co-owner that works harder than the President does.
After the debt is erased, Louie is left behind on the planet, and the President goes to help Olimar find him (albeit with the intent of collecting the planet's remaining treasure). When switching to him while playing after that, he calls himself "Chacho", from {{j|ル・チャチョー|Ru Chachō}}, which is said to be his real name in Japanese materials, and is a play on {{j|社長|shachō|company president|f=tp}}. He becomes a playable character from then on, and permanently takes Louie's place as a [[leader|Pikmin leader]]. His wife says in some pieces of mail that she is "the REAL boss" of the company{{cite quote|Your notification report was wrong again. How many times do I have to correct you? It's because of behavior like this that I, the REAL boss, have to work so hard.|The President's wife|a [[Mail|letter]]}}, which is confirmed by the President's bio on the Pikmin Garden website.


In ''[[Pikmin 3]]'', he is seen in various different Data Files that explain controls and other mechanics. Oddly, he has a yellow suit in the files, where he has a black suit with a yellow backpack in ''Pikmin 2''. He is also referenced in some of [[Olimar's Log (Exploration Notes)|Olimar's logs]], such as comparing a similar looking snowman in the [[Distant Tundra]], in which the nose is an [[Iron Ball]] which can be pushed out of place. Likewise, in ''[[Pikmin 3 Deluxe]]'', he is referenced in [[Olimar's Log Vol. 2]], with one actually being a message sent by him complaining about Olimar's lack of updates. He also cameos in [[Bingo Battle]] as the "Lucky Marble".
In ''[[Pikmin 3]]'', he is seen in various different Data Files that explain controls and other mechanics. Oddly, he has a yellow suit in the files, where he has a black suit with a yellow backpack in ''Pikmin 2''. He is also referenced in some of [[Olimar's Log (Exploration Notes)|Olimar's logs]], such as comparing a similar looking snowman in the [[Distant Tundra]], in which the nose is an [[Iron Ball]] which can be pushed out of place. Likewise, in ''[[Pikmin 3 Deluxe]]'', he is referenced in [[Olimar's Log Vol. 2]], with one actually being a message sent by him complaining about Olimar's lack of updates. He also cameos in [[Bingo Battle]] as the "Lucky Marble".


==In ''Super Smash Bros. Brawl''==
==In ''Super Smash Bros. Brawl''==
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{{clear}}
{{clear}}
==Profiles==
===Pikmin Garden bio===
'''Text'''
{{transcript|
ホコタテ運送社長
ル・チャチョー
出身星 ホコタテ星
ホコタテ運送の{{color|2=#fab400|社長}}。{{color|2=#fab400|お金に目がなく}}人使いが荒いが、どことなく憎めない性格。若い頃は宇宙をまたにかける大冒険家だった。
関係者 妻(ホコタテ運送の大社長)
趣味 お金もうけ
夢 ホコタテ運送を宇宙一の会社にすること
|block=y}}
'''Translation'''
{{transcript|
President of Hocotate Freight
Le Chacho
Home planet: Hocotate
{{color|2=#fab400|President}} of Hocotate Freight. He {{color|2=#fab400|loves money}} and works his employees hard, but he somehow has a hard to dislike personality. In his youth, he was a great adventurer who traveled throughout the universe.
Related persons: wife (great president of Hocotate Freight)
Hobbies: making money
Dreams: making Hocotate Freight the greatest company in the universe
|block=y}}
==Names in other languages==
{{Foreignname
|Jap=ル・チャチョー
|JapR=Ru Chachō
|JapM=From {{j|社長|shachō|president|f=tp}}
|ChiTrad=路‧查綽
|ChiTradR=Lù Cháchuò
|ChiTradM=From Japanese name
|ChiTradN=Used in the Pikmin Garden website.
|Kor=사사장
|KorR=Sasajang
|KorM=From {{tt|사장|sajang}} (president)
|KorN=Used in the Pikmin Garden website.
|notes=y
}}


==Gallery==
==Gallery==
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Louie and the President.jpg|The President and [[Louie]] in the intro cutscene of ''Pikmin 2''.
Louie and the President.jpg|The President and [[Louie]] in the intro cutscene of ''Pikmin 2''.
The President in the Pikmin 2 opening cutscene.png|The President in the intro cutscene of ''Pikmin 2''.
The President in the Pikmin 2 opening cutscene.png|The President in the intro cutscene of ''Pikmin 2''.
PresidentsSuit.png|The President in the intro cutscene of ''Pikmin 2''.
PresidentsSuit.png|An upset president from the intro cutscene of ''Pikmin 2''.
The President alarmed face P2.png|The President saying he will go with Olimar to find Louie.
The President alarmed face P2.png|The President saying he will go with Olimar to find Louie.
The President in game design.png|The President in a cave.
The President in game design.png|The President in a cave.
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==Trivia==
==Trivia==
*According to the official Nintendo website, the real name of the president is Le Chacho.<ref>Full name confirmed on Nintendo's website; "The real name of the president is... Le Chacho"[https://www.nintendo.co.jp/p/w934/page01.html]</ref>[https://www.nintendo.co.jp/p/w934/page01.html]
*According to the official Nintendo website, the real name of the president is Le Chacho.{{cite quote|{{j|社長の本名は…、「ル・チャチョー」。。。|Shachō no honmyō wa…,`Ru Chachō'...|The president's real name is... Le Chacho.}}|tidbit|[https://www.nintendo.co.jp/p/w934/page01.html the official website]}}{{cite web|https://www.nintendo.com/jp/character/pikmin/crew/index.html|Japanese "Pikmin Garden" website crew member list|Nintendo|retrieved={{date|22|June|2023}}}}
*The President is one of two [[leader]]s with facial hair, the other one being [[Captain Charlie]].
*The President is one of three [[leader]]s with facial hair, the others being [[Captain Charlie]] and the [[Pikmin 4 player character]] if the player chooses to give them a moustache.
*If the player takes a long time to repay the last part of the debt in ''[[Pikmin 2]]'', the President will get caught by debt collectors, though this does not cause anything else to happen.
*If the player takes a long time to repay the last part of the debt in ''[[Pikmin 2]]'', the President will get caught by debt collectors, though this does not cause anything else to happen.
*When switching to him in ''Pikmin 2'', The President will say his name, like Olimar and Louie. However, unlike them, his Japanese name is not the same as his English name.
*When switching to him in ''Pikmin 2'', The President will say his name, like Olimar and Louie. However, unlike them, his Japanese name is not the same as his English name.
*In [[Olimar's voyage log]] he mentions his boss was in charge of the Pilot's Union.{{cite quote|When I am surrounded by legions of Pikmin, I always picture the face of my boss, the head of Pilot Union. He was always so sharp-tongued with his orders, but I imagine he must have felt much the way that I do now. It's funny, how a change in perspective can bring with it a deeper understanding of others.|Captain Olimar|[[Olimar's voyage log|his voyage log]]}} It is not known if he is referring to the President.


{{listen|filename=P2 President name call.ogg|helpnote=no|title=Name call after switching leaders, in ''Pikmin 2''.}}
{{listen|filename=P2 President name call.ogg|title=Name call after switching leaders, in ''Pikmin 2''.}}


==See also==
==See also==