My Nintendo is a loyalty program for those who purchase Nintendo games. It is the replacement of Club Nintendo, but functions somewhat differently than its predecessor. There are two forms of digital currency used on the site: platinum points, and gold points. Platinum points are earned via free methods, like completing certain achievements in Nintendo games, while gold points are earned for registering Nintendo Games one has purchased in the system. Platinum points are usually redeemable for digital items such as laptop and phone wallpapers, and online strategy guides. Gold points, however, can be converted into small games, or coupons for larger games on the eShop.
Some Pikmin related items have been made available on My Nintendo.